Dino Game Ideation

For this project, the marketing team and I brainstormed ideas for an ad that would be creative and stand out from the usual insurance content. After discussing various options, we decided to take a unique approach by creating a video game to capture attention—since insurance is often overlooked in traditional advertising.


I began by researching simple, engaging video games that could be tied back to insurance. Inspired by the minimalist yet captivating Google Chrome Dino game, I sketched out a concept that incorporated a similar style, complete with a tagline at the end, along with the buttons and links I envisioned.

To bring my idea to life, I collaborated with a talented video game coder who helped turn the concept into a playable reality. The final result exceeded my expectations. The game is creative, original, and keeps the viewer engaged, all while subtly connecting to the insurance message. You can see an image of the game here and even play it for yourself.